1. Using the BlueCert Name & Logos
✅ Permitted Uses
- Users who have earned a BlueCert certification may display the official certification name on professional profiles (e.g., LinkedIn, resumes, business cards).
- Use BlueCert-issued digital badges and verification links where applicable.
- Authorized partners or affiliates may use the BlueCert logo only with written permission.
❌ Prohibited Uses
- Do not modify, distort, or alter the BlueCert logo or colors.
- Do not use BlueCert branding to imply endorsement, sponsorship, or affiliation unless explicitly approved.
- Do not incorporate BlueCert trademarks in business names, domain names, or product branding.
Submit partnership inquiries via the Contact Us page.
2. Properly Referencing BlueCert Certifications
✅ Correct Usage Examples
- John Doe, BlueCert AI Practitioner (2025)
- BlueCert Machine Learning Professional Certification (Issued: 2025)
❌ Incorrect Usage Examples
- BlueCert Certified Expert (no such certification exists)
- BlueCert ML Practitioner™ (incorrect trademark usage)
- Certified by BlueCert AI (misleading phrasing)
To verify your certification status, use the official verification tool on BlueCert.org.
3. Colors & Typography
🎨 Official Colors
- Primary Color: #0044CC (BlueCert Blue)
- Secondary Color: #00AEEF (Accent Blue)
- Neutral Color: #333333 (Text Black)
🔠 Typography
- Primary Font: Montserrat (for headings)
- Secondary Font: Open Sans (for body text)
For official partner marketing materials, request access to our brand assets from your BlueCert representative.
4. Digital Badge Usage
BlueCert certifications may include digital badges issued through an official verification platform. These can be:
- Shared on LinkedIn profiles.
- Displayed on personal websites and email signatures.
- Used in resumes and job applications.
Do not edit, modify, or recreate digital badges. Always use the version provided through BlueCert.
5. Reporting Trademark or Branding Misuse
If you encounter unauthorized use of BlueCert trademarks, logos, or certifications, report it via the Contact Us page.
6. Updates to These Guidelines
BlueCert reserves the right to modify these branding guidelines at any time. Continued use of BlueCert branding constitutes agreement with the updated guidelines.